Carolina Nocetti

Medical Director, InterCan – International Cannabis Academy

Brand Internationalization to LATAM Markets – As producers in main Cannabis markets are expanding internationally, challenges emerge to adapt the product to local needs and culture. The local solution should be tailored to meet the unmet medical needs of the patients. This lecture will discuss general points that investors should analyze to mitigate investment risks during due diligence while ensuring longevity of the operating and sustainable ROI, including validation of go-to-market strategy, SOPs & Best Practices, corporate and medical compliance structure.